04 June, 2010

Albany Farmers Connected With Consumers Online in Albany County

Farming goes hi tech....kind of. This is kind of a double edge sword. Farmers markets popping up all over are said to be bringing back the feeling of community. And they  do that function well.  Well now enter the digital age to the farm market scenario. Consumers in Albany County searching for fresh eggs, greens, corn etc can now, instead of searching out famers markets, log on to a new web site that connects farmers and consumers. Good idea......or a blow to the new weekly community gathering place.
This story is in the Albany TImes Union Friday June 4th:
No more standing in lines on sticky summer mornings at the farmers market just to get some local berries.
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An Albany woman will bring the finest farm offerings from the Hilltowns to customers' laptops, so they can order honey, eggs, grass-fed beef, pork, poultry, seasonal produce and other products and have it delivered to their homes. Consider it the Amazon.com of local agriculture.
The Heldeberg Market opens its virtual doors today, with the first deliveries going out June 10, says Sarah Avery Gordon, the owner of the market who also runs an environmental consulting business in Albany.
"I've seen so many of the farms up in the Hilltowns shut down because they haven't had enough local sales and enough profits to keep their farms going, and it's really heartbreaking to see because some of these people have had these farms in their family for generations," said Gordon, who helped her father move sales of the grass-fed beef he produces at Gordon Farms in Berne online early this year with much success. "They're producing fresh, local, healthy food, and I want to see them be able to make a livelihood off of that."

Read more: http://www.timesunion.com/AspStories/story.asp?storyID=937641#ixzz0psewAEMx

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