04 November, 2008

But Here Are Rodales 2008 Financials

Revenues for all operations grew by 7.6% compared to the second quarter of 2007
Rodale print advertising revenues were up 8.3% compared to an industry-wide decline of 4.9%
Revenues from all online activities increased by 27.1% over the second quarter of 2007, and uniques and page views for Rodale?s sites were up by 74% and 94%, respectively, compared to the same period last year
Revenues from international operations through June are up 14% compared to the first half of 2007
Rodale has shipped more than 1 million copies of Eat This Not That! by Men's Health Editor-in-Chief David Zinczenko and Associate Editor Matt Goulding to retail outlets since the book was released in December 2007 EMMAUS, PA, and NEW YORK, NY, August 6, 2008 -- Rodale Inc. reported its second quarter 2008 results today. Revenues for the company increased by 7.6% over the second quarter of 2007, led primarily by increased e-commerce activity, the success of its integrated advertising programs, growth in international operations, and robust sales of Eat This Not That! and Flat Belly Diet!

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