17 February, 2010

Compost Marketing Seminar in March

I just received this information about compost marketing. Very interesting idea since gardeners have a sense of what compost is but always ask what is it when it comes in a bag, or is available by the truck load. Keep in mind that very batch of compost is different especially when done at home! Maybe not intended for the home composter but hey who knows when you or I may be the next "google" of the garden world................
Making Your Compost Product Work for You!
FREE Compost Marketing Workshop/Field Day
Millerton, New York
Sponsored by the Northeast Recycling Council, Inc., New York State Department of Environmental Conservation, SUNY Cobleskill, and Cornell Waste Management Institute
Whether selling compost is your primary business or a side business, this workshop is for you! The workshop will provide marketing insights and sales techniques, including technical information on compost applications and benefits, feedstocks, quality standards, and marketing principles.  Learn how to develop a marketing plan for your compost operation, how to position your product, the ins-and-outs of compost market segments, bulk sales vs. bagged, distribution strategies, and making money on tipping fees. Sales strategies will also be covered, including sales points, using social media and new media techniques, branding, and customer education tips. 
The workshop is free, but all attendees must register in advance. To register or find out more information, contact Athena Lee Bradley at 802.254.3636 or by email at athena@nerc.org. Lunch provided.
When:            Tuesday, March 30 from 9:30 am – 4:00 pm
Where:           McEnroe Organics
                        5409 Rte 22
                        Millerton, New York
Jean Bonhotal, Associate Director
Cornell Waste Management Institute
Athena Lee Bradley
Northeast Recycling Council
Ray McEnroe
McEnroe Organics
Funding for the workshops is from the Northeast SARE (Sustainable Agriculture, Research, and Education).

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